I’ll start with a confession. I spent time at Sing Sing Prison and Rikers Island in the 1980s.
You may be
thinking, “Wow, this bald Jewish guy in his 60s who works for an accounting
firm must have been a real bad-ass back in the day. Either that or he was a
criminal defense attorney.”
I’m afraid
to say I’m not now, nor have I ever been, a jail-qualifying bad-ass. Maybe a dumb-ass at critical junctures of life. I’ve never been an attorney. No, back in the
80s I was a trade magazine reporter.
In 1984 I
was writing for Quick Frozen Foods. My assignment: write about frozen food at
the Big House, Sing Sing Correctional Facility. That sounded fun. The headline was “Frozen Fare Gives Prison
Chefs Something to ‘Sing-Sing’ About.” That punderful headline practically
wrote itself.
Staff at Sing Sing gave me very clear instructions on how to get there from the Ossining
train station a half-mile away. I arrived, signed in, was frisked, then went
with my notepad and camera to get that story. The highly cooperative foodservice team gave me a
lot of great detail on their operations. Nutrition director John Caserta took
pride in his operation to feed 2,230 men with a professional staff of 11 and
130 inmate workers, along with 14 security officers. Consistency is the key, as
one official with Bureau of Prisons said of the realities of prison life: “In a
pure socialistic society, everybody has what everyone one else has. With any
differences a black market grows.” So prisoners at the Allenwood “country club prison and the lifers at Leavenworth in Kansas” get the same grub.
Sgt. Leander
McCall Jr., head of foodservice security made a big impression. I described him
as “an imposing man with a handshake like a vise, he brooks no foolishness.”
Caserta described him as “the motivator.” My impression: dedicated people kept
the place working. I also learned the first rule of prison foodservice. And
that is (drum roll please):
“Don’t run
out of food.” Hungry customers are unhappy customers, especially in a penitentiary.
Four years
after Sing Sing, I had my adventure at Rikers. By then I was the East Coast
Editor of Video Store magazine, covering what was then the thriving video retailing
industry before Blockbuster obliterated the industry and then Netflix crushed
Blockbuster and most of the remaining video stores.
While Sing
Sing was enjoyable, Rikers was epic. I joined the press group invited to Rikers
when rap group Public Enemy performed at Rikers, an event every bit as historic
as Johnny Cash’s concert at Folsom Prison. The performance was being filmed as
part of a music video. Public Enemy was the first group to every play at
Rikers, and they came loaded with songs that instantly connected with the
audience: Don’t Believe the Hype, Bring the Noise and the classic Fight the Power.
I can’t find
any articles I wrote about Rikers, but I did make a laconic note in my journal
on August 14, 1988. The was after I returned, exhausted, from the big video industry
convention in Las Vegas. I wrote, “Friday wasn’t much of a day off. I went to
Rikers for the Public Enemy gig. That turned into an all-day romp in the heat
of a prison and I didn’t return here until 5:15.”
The best
summary of the event is the 2013 article “Public Enemy at Rikers: An Oral
History.”
Lindsey Williams came up with the idea for the show. The then
22-year-old Def Jam executive was putting together a marketing plan for the
group’s sophomore album, It Takes a Nation of Millions to Hold Us Back. PE was
on Run-DMC’s Tougher Than Leather tour, and Williams, who was traveling with
the group, proposed that they visit and perform at prisons in selected cities.
. .
Planning the show took just over a week; the paperwork was
expedited by a tangential relationship between members of PE’s camp and the
Rikers staff. Turkkan arranged for two buses to transport 150 members of the
press from midtown Manhattan to Rikers . . .
The press arrived at Rikers before noon. They were patted
down, taken on a brief tour, and then ushered into a small room. Security was
minimal, with the only restriction being that press refrain from asking the
prisoners what they were in for.
Two hundred and fifty prisoners, most of them black and
Latino, entered the bare-bones auditorium. Even by August-in-NYC standards it was
brutally hot and the prisoners’ jumpsuits were drenched in sweat. In keeping
with protocol there were two guards per inmate with an additional 25 to 30
guards outside the auditorium, and additional officers from other houses on
alert. The press stood behind barricades and formed a horseshoe on the
perimeter of the crowded room a few feet away from the inmates who were seated
in plastic chairs.
Yes, I remember the heat, the earsplitting noise, the tough-as-nails Rikers guards and the holding pen for us reporters, who stuck out like pale sore thumbs in our natty sports jackets and penny loafers.
I now work in communications for a professional services firm. While that’s highly satisfying and has lasted as long as all my magazine gigs taken together, I still look back fondly to the unpredictable zest of writing for the trades. I never knew what I'd find on my plate. And that's something to sing about.
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