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Showing posts from March, 2005

Date Me, I'm From Texas

Astute marketers know the value of a good name, one that captures an essence, provokes thought, and closes the sale. I grappled with the name issue when, post-divorce in 2003, I plunged into the chill waters of online dating. And what is online dating, other than the direct marketing of a single product (i.e., me, Me, ME)? To effectively brand myself, I needed cute pictures, a compelling profile, and a snappy screen name. With a unique selling proposition, I could tilt the odds in my favor in that split-second when a woman decides whether to respond to an email—or ignore me as one more short, bald, mid-40s guy.

Upon joining the now-defunct JCupid (catering to folks of the Hebraic persuasion), I tinkered with names like Van, VW, and even Tazio, the middle name I loathe. But nothing felt quite right, being either boring or bizarre. I got closer to the mark with Zev, a Hebrew name that sounds like Van and that I use at religious services. Zev worked well enough to remain the name on one p…